Top 5 Beauty Retail Apps on iOS in Kenya: Q1 2024

In the first quarter of 2024, the top beauty retail apps on the iOS platform in Kenya exhibited diverse trends in downloads and active users. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.

MLH APP showed varied weekly downloads throughout Q1 2024. Starting with 89 downloads in the first week of January, the app experienced fluctuations, peaking at 89 and dipping to as low as 37 in mid-March.

Korean Skincare EU had a notable surge in downloads, particularly in early March where it reached 155 downloads. However, this app also faced significant drops, with the lowest point being just 5 downloads in the last week of February.

娜拉美妆 experienced a consistent increase in downloads during March, starting at 35 in the second week and rising to 46 by the end of the month.

Nykaa – Makeup/Beauty Shopping had a more stable download rate, albeit lower compared to other apps. The app saw a slight peak of 22 downloads in the first week of January but generally maintained a lower download count, ending the quarter with just 1 download in the last week of March. The app's weekly active users decreased gradually from 177 in early January to 145 by the end of March.

Beauty of Joseon – BOJ showed minimal download activity with occasional spikes. The highest number of downloads was 11 in both the last week of February and the last week of March, while other weeks saw single-digit downloads.

For more detailed insights on the performance of these applications, visit Sensor Tower.